Just days from the date at which I was planning to leave YouTube for a less "regulated" (read: fascist) hosting site, UMG made a very good decision, and one which I think (finally!) satisfies both record company suits
and YouTubers: Instead of blocking every video with a ten second clip of a song, they have added a button at the bottom of the video (not disruptive, not ugly, and not a badge of shame) which takes the viewer directly to the iTunes purchase page for that song. Not only does this allow honest YouTube users to post videos that have the soundtracks they actually want to use, it will also eliminate redundant "WAT IS TEH SONG" comments at the bottom of the page.
Up until this happened, I was only purchasing music from iTunes when I knew that not one penny would go to UMG. Now, I am buying the occasional song as money permits (and pirating the rest), in an attempt to reward their clever PR representatives or whoever came up with this idea for allowing me to use my full potential as a director. To anyone trolling Blogspot at UMG: Well done.
Also: Thank you to Apple for removing DRM from purchased songs two months ahead of schedule, and for introducing graduated pricing (which only affects me positively, as I have very obscure musical tastes). Now, I have a reason to buy things on iTunes that aren't every episode of
Important Things With Demetri Martin.